The What
Treska Stein Instagram Account - A lifestyle platform focused on wellness and minimalist luxury, fostering an authentic and engaged community through high-quality content.
My Role
As the account owner, Content Creator, and Strategist, I crafted visually compelling content that deeply resonated with my target audience. As a Social Media Manager, I implemented strategic plans aligned with brand goals, driving significant engagement and growth. In my role as a Community Engagement Specialist, I facilitated meaningful interactions, cultivating a loyal and active community. By employing automation tools like ManyChat, I streamlined engagement processes and boosted efficiency. Utilizing analytics tools, I continuously optimized strategies to maximize impact and broaden reach.
Objective
To create high-value content that nurtures a strong, engaged community and expands reach. The aim was to enhance brand visibility, build trust, and foster authentic engagement, converting viewers into followers and cultivating a connected, like-minded audience.
Impact
Reels Performance (left to right)
Reel 1: Plays: 44,706,929, Reel Interactions: 553,877 (Likes: 339,788, Shares: 112,141, Saves: 92,431, Comments: 9,517), Follows: 27,739
Reel 2: Plays: 8,196,265, Reel Interactions: 150,352 (Likes: 91,690, Shares: 18,240, Saves: 36,044, Comments: 4,378), Follows: 9,658
Reel 3: Plays: 552,963, Reel Interactions: 11,896 (Likes: 8,772, Shares: 1,121, Saves: 1,933, Comments: 70), Follows: 1,863
By leveraging a strategic combination of compelling content creation, targeted social media management, community engagement, and automation, the Treska Stein Instagram account grew from 2,700 to over 36,000 followers within two weeks.
This rapid growth established a strong presence in the wellness and minimalist luxury sectors, effectively expanding and engaging a dedicated audience
The What
T’s List: A Minimalist Lifestyle Newsletter
My Role
Content Strategist and Creator
The Objective
Develop and execute compelling content to grow and maintain an engaged subscriber base, aligning with the brand vision and establishing collaborative influencer and brand partnerships.
The Impact
Subscriber Growth: Achieved over 1,000 subscribers in the first 20 days.
Engagement Rates: Maintained open rates ranging from 48.5% to 61.3%, with an average of 54.08%.
Subscriber Engagement: Over 50% of paid subscribers signed up for featured brands’ mailing lists.
Click-Through Rates: Achieved click-through rates of up to 42%.
Strategic Content Creation: Aligned content with the brand vision, crafting compelling copy and visually appealing materials that deeply engaged the target audience. Launched the “Super Snack” recipe series, focusing on elevating easy, minimalist essentials.
Exclusive Partnerships: Partnered with Dr. Shelby Ramirez to create a custom acupressure guide for balancing hormones and anxiety relief, significantly boosting engagement and subscriber growth.
Dynamic Themes: Curated trusted travel recommendations, including the “Next Stop” series to extend trips with local experiences like farmer’s markets. Highlighted secret spots and emerging brands that align with subscribers’ desires for minimalist, practical solutions.
Brand Collaborations: Formed strategic relationships with chefs, tastemakers, influencers, and WOC-owned brands to deliver valuable, curated content and organize monthly giveaways in partnership with these brands, enhancing subscriber loyalty and engagement.
