Key Roles

Founder & Brand Architect: Designed and executed all campaigns.

Email Marketing: Developed personalized and targeted email campaigns with high engagement and conversion rates.

Content Creation: Produced all product styling, photography, and packaging designs.

SMS Marketing: Established direct communication channels, significantly boosting sales and engagement.

Campaign Overview

These campaigns demonstrate a cohesive and strategic approach to brand development and audience engagement.

By leveraging customer insights and aligning with minimalist aesthetics and ethical principles, each campaign effectively enhanced brand storytelling and drove significant growth in revenue, engagement, and customer retention. Here are three key campaigns that exemplify this strategy:

Campaign Highlights

Campaign 1: Singular Luxury

Objective: Leverage customer interest in unique, high-quality sheepskins by highlighting their exclusive, one-of-a-kind nature and exceptional tactile qualities. Strategically appeal to discerning consumers seeking distinctive luxury items through targeted messaging and visuals.

Impact
Revenue: 5x increase vs. prior two weeks
Click Rate: 56%
Customer Retention: +33.33%

Campaign 2: Minimalist Japanese-Inspired Design

Objective: Inspired by customer photos showcasing our sheepskins in minimalist Japanese rituals, we aligned product names with Japanese design principles: Shibui (simple, subtle beauty) and Mottainai (mindful resource use). This reinforced our commitment to sustainability and natural elegance, enhancing our brand storytelling to resonate more deeply with our audience’s appreciation for thoughtful, minimalist aesthetics.

Impact:
Revenue: 4x increase vs. prior two weeks
Click Rate: 53%
Customer Retention: +100%

Campaign 3: Slow Living

Objective: Address customer inquiries about styling and usage with visual guides that embody serene, mindful living. Enhance the tranquil appeal of our sheepskins and demonstrate their ability to transform spaces into retreats, aligning with the Japanese design principle of Seijaku (tranquility).

Impact:
Revenue: 3x increase vs. prior two weeks
Click Rate: 39%
Customer Retention: +66.67%