The What

Sándor Grounding Collection Campaign

My Role

Content Creator and Strategic Brand Partner

The Objective

Promote Sándor’s Grounding Collection, including their premium Gua Sha tool made of Bian stone, by integrating these products into daily hair care and wellness rituals.

This included producing high-quality videos, an in-depth brand feature for T’s List, an Instagram story takeover, and a co-branded giveaway.

The Impact

Developed a comprehensive suite of content: engaging videos, still images, and compelling copy for both long-form brand features and short-form social media posts, enhancing Sándor’s visibility and credibility. The Instagram story takeover shared authentic moments of daily life, boosting audience engagement.

Leveraged personal the @treska___stein lifestyle brand of over 36,000 followers to drive sales and foster brand loyalty through ongoing organic interactions, addressing potential pain points, product inquiries while highlighting the product’s benefits.

Executed a co-branded giveaway that significantly amplified Sándor’s reach and fostered community interaction. The T’s List brand feature achieved a 52% open rate, with over 50% of T’s List paid subscribers also signing up for Sándor’s mailing list.

The campaign integrated comprehensive social media strategies, high-impact content creation, and authentic, strategic initiatives to drive consumer awareness, engagement and loyalty.