The What
Roam Studio Styling Campaign
My Role
Content Creator and Strategic Brand Partner
The Objective
Promote Roam Studio’s Tahya Trousers and Paz Tank through high-quality content, including outfit styling, lifestyle photos, short-form videos, and an in-depth feature on T’s List.
The Impact
Produced diverse content that highlighted the versatility and style of the Tahya Trousers and Paz Tank, including engaging “get ready with me” videos, lifestyle photos, and product shots. The cross-promotional giveaway increased email list signups and engagement. The feature on T’s List achieved a 52% open rate, with over 50% of paid subscribers joining Roam Studio’s mailing list, significantly boosting their subscriber base. This campaign amplified Roam Studio’s brand presence and consumer engagement..