The What

HINU Hair Ritual Campaign

My Role

Content Creator and Strategic Brand Partner

The Objective

Promote HINU’s hair care and wellness products, including their best-selling Hair Growth Oil, Jade Scalp Comb, and Silk Scrunchie, through an extensive content creation campaign. This included high-quality photos, videos, an Instagram story takeover, and interview responses for the brand’s journal.

The Impact

Crafted diverse content showcasing HINU’s products in everyday routines, including striking still life photos and dynamic videos. The Instagram story takeover provided an authentic look at integrating these products into a typical day, boosting audience engagement.

Authored engaging interview responses for the brand’s journal, enhancing brand storytelling and connection with the audience.

The campaign effectively integrated visual content creation, storytelling, and strategic social media management, driving consumer engagement and supporting comprehensive marketing strategies.