The What

CAP Beauty Ceremonial Matcha Promotion

My Role

Content Creator and Strategic Brand Partner

The Objective

Promote CAP Beauty’s mantra “Beauty is Wellness” by developing a custom matcha recipe, conducting an Instagram story takeover, and creating varied content assets.

The Impact

Crafted an innovative matcha recipe that embodied CAP Beauty’s holistic wellness philosophy. Produced visually captivating still life photos and engaging Instagram stories, showcasing the versatility and benefits of CAP Beauty’s matcha. Highlighted both the beautifully packaged matcha tins for at-home use and the convenient matcha sticks for on-the-go.

Integrated CAP Beauty’s products seamlessly into daily rituals, reinforcing their brand message. These efforts drove significant consumer engagement and elevated CAP Beauty’s brand presence through expert recipe development and compelling visual content creation.